i-mode History

Following a period of growth that was unrivaled worldwide, the Japanese mobile phone market was about to enter a mature phase in the latter half of 1990. However, NTT DOCOMO then began to develop an innovative mobile Internet platform with the aim of promoting a further evolution in mobile communications. The i-mode service was launched in 1999 attracting overwhelming support from mobile phone users. i-mode not only created a new profitability in the mature mobile phone market, but it also redefined mobile communications for the new age by providing users with an incomparable service.