Business Model

Ingenuity is exemplified in the i-mode business model with an outstanding example of the NTT DOCOMO platform. It synchronizes all value chain aspects, ensuring that, content, quality, wireless technologies and user experience all evolve at an optimal pace. The billing system is streamlined by bill consolidation, with DOCOMO now collecting information access fees on behalf of i-Menu-listed content providers.

Business Strategy

i-mode has been extraordinarily successful in Japan. This is because of its outstanding convenience and it's unique business model. Its reliance on this system offers an innovative approach to the mobile service value chain and to wireless service / Internet relationships.

We collaborate closely with equipment manufacturers, content providers, and other platforms to ensure that wireless technology, content quality, and user experience evolve jointly. This synchronization guarantees that customers, partners and shareholders share interests with end-user's, thus enabling all parties to maximize value and to continue to improve the quality of products and services connected with i-mode.

Moreover, it has been our mission to make i-mode operationally as simple as possible. By adopting an HTML subset we have made the creation of sites exceptionally simple. We have also enabled the compatibility of many other standards including: GIF, Java, MIDI, Macromedia Flash, and HTTP.

We have also been promoting beneficial alliances with a variety of international partners, including content providers, overseas operators, ISPs, software developers and manufacturers. These alliances endorse our international coverage; encourage the development of new collaborative products, and offer i-mode users the most cost-effective, high-quality products and services available globally.

As mobile services evolve and data traffic increases, our unique joint business approach enables major competitive advantages in the global communications markets. Our success stems from our ability to create "win-win" situations for all of our partners and shareholders.

Content Quality Control

We are committed to upholding the available quality content through the i-Menu. All content is continually updated, enhanced and designed to support clarity and application. The value of mobile Internet services is judged by subscribers according to the content quality. Therefore, the provision of high-quality content is a vital means of attracting customers.

All i-Menu content is authorized by NTT DOCOMO, while quality is maintained by setting high operability standards and offering quality services. Other content providers complement these services via their own sites as demand dictates. The i-mode service Is thus energized by attracting more subscribers, enabling added high-quality content.

Simple Pricing System

We collect monthly information charges for the i-Menu listed content providers via a consolidated bill for all mobile phone activities, thus eliminating the need for provider billing. This arrangement reduces expenses for the content partners and encourages them to generate high-quality offerings to attract new subscribers, thereby boosting their profits. Additionally, we are able to generate incremental revenue by charging a small commission for the clearinghouse billing system service.