New York-based Innovest, which links environmental performance to financial returns, screened the world's top 30 telecommunications companies against 60 different aspects of environment risk, opportunity and management. The derived ratings from AAA to CCC to assess the relative environment performance (eco-efficiency) and sustainability of the company. NTT DoCoMo was the sole recipient of the Triple-A ranking.
Creating an environment-friendly society has been a primary goal of NTT DoCoMo and to this end the firm continues to incorporate environmental safeguards into all its business operations. This is being done in accordance with NTT DoCoMo's Corporate Environment Policy.
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DoCoMo's Corporate Environmental Policy: On June 1, DoCoMo unveiled a corporate environmental policy, which provides guidelines for the activities of the entire group. The policy is comprised of a "Basic Philosophy" and "Basic Guidelines."
"Basic Philosophy" Members of the DoCoMo Group will strive to ensure that their business activities remain in harmony with environmental interests, and encourage lifestyles that respect the world's ecosystem.
"Basic Guidelines" 1. Fulfill responsibilities as a corporate citizen. 2. Build systems to minimize corporate impacts on people and nature 3. Contribute to global environmental protection
DoCoMo's major environmental initiatives:
1. Fulfill responsibilities as a corporate citizen.
Green Purchasing - DoCoMo Group members are giving priority to environmental considerations in their procurement of materials.
Development of more compact phone terminals that consume less power
Recycling of rechargeable batteries and handsets: As of fiscal 2000, DoCoMo had recovered approximately 9.7 million phones and approx. 8.2 million adapters and approx. 1.6 million batteries.
"Green Building Design Policy"- DoCoMo is promoting the introduction of environmentally friendly building design concepts for all its own and affiliated facilities.
"Green R&D Guideline"- DoCoMo is promoting environment-friendly research and development activities.
Paper Recycling - DoCoMo is promoting the use of recycled paper for its instruction manuals, product catalogs, paper bags etc.
Using biodegradable phytogenic film for the windows of billing envelopes
2. Build systems to minimize corporate impacts on people and nature
Introduction of "e-billing service" has reduced paper usage by 72 metric tons per annum*. ("e-billing service" enables users to view their billing statements on their mobile phones via email and DoCoMo's website. e-billing users receive a discount of 100 yen from their basic phone charges.) *calculation is based on the assumption that 500,000 customers use e-billing service.
3. Contribute to global environmental protection
DoCoMo has been participating in an ecological survey aimed at preserving the albatross, a bird species threatened with extinction. DoCoMo is providing an image transmission system that utilizes mobile satellite communications technology to perform remote observations.
DoCoMo Wood- greenery program This re-forestation project has been carried out in Yamaguchi, Kanagawa, Hokkaido, and Kagawa prefectures. DoCoMo is targeting nine more areas for re-forestation within the next five years.
DoCoMo supports numerous environmental programs and volunteer activities.
4. ISO 14001 Certification
NTT DoCoMo, Inc. and its affiliated 9 regional companies received ISO 14001 certification.
