TOKYO, JAPAN, November 30, 2000 --- NTT DoCoMo, Inc. and its eight DoCoMo Group companies jointly announced today that they have adopted "FOMA" as the service brand name for a third-generation (IMT-2000) wireless communications system slated to go into service in Japan by the end of May in 2001.
Detailed information on the brand name is as follows:
1. What is FOMA?
FOMA (pronounced "foh-ma") is an acronym for "Freedom Of Mobile multimedia Access," which expresses the concept of content access anytime and anywhere through multimedia communications in W-CDMA mobile environments.
The "F" in FOMA also defines W-CDMA as a "frontier" technology, which offers unprecedented "flexibility" and represents the "future" of mobile communications.
2. Logo
See attachment.
3. Logo and its meaning
The circular-shaped logo represents interactive networks, while the expanding circle is designed to convey the rapid growth of data transmission and user communication. The entire design attempts to portray the global nature of communication and the dynamic nature of the industry today. The gothic italic font attempts to elicit a sense of speed and accuracy, as well as add a futuristic element. The brand's blue color is meant to convey intelligence, trust, and progress.
* FOMA is a trademark-pending brand name.
| Attachment 1 |
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| FOMA Logo |
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Attachment 2
| Outline of FOMA Service |
1. Major Features of FOMA Service
- To realize high quality voice communications with limited interference and noise by adopting DS-CDMA*1 (W-CDMA) as an IMT-2000 standard.
- To realize a variety of applications via a maximum of 384Kbps high-speed packet communication.
- To allow users to change mobile terminals by simply inserting the FOMA card (UIM card*2).
- To provide various multimedia services such as video phones and video content distribution service.
Data transmission speed (at the time of service inauguration)
| Circuit switching |
64Kbps |
| Packet switching |
Uplink: max. 64Kbps; Downlink: max. 384Kbps Using the best effort system*3 |
| *1. |
DS-CDMA: Direct Spread-CDMA |
| *2. |
UIM card: User Identity Module card. (IC cards inserted into mobile terminals. UIM cards carry subscriber information such as telephone numbers. UIM cards enable users to change mobile terminals by simply inserting the card into the terminal.) |
| *3. |
Best effort method: A method that allows transmission speeds to change according to the level of congestion on transmission lines. |
| 2. Service Areas (Projected) |
|
| (1) |
Tokyo metropolitan area (23 wards) and a portion of Yokohama/Kawasaki areas at time of service inauguration in late May 2001 |
| (2) |
Service to be provided in Osaka and Nagoya areas in December 2001 |
| (3) |
Service to be provided in all service areas of NTT DoCoMo group companies in April 2002 |
| 3. Terminals to be marketed at the time of service inauguration |
|
Terminals |
Features |
| Compact basic terminals |
Small terminals focusing on mobility. In addition to voice communication, the terminal enables provision of next-generation i-mode service and high-speed packet communication. |
| Visual phone terminals |
Mobile terminals with camera providing video phone capability. In addition to the capabilities of compact basic terminals, the terminal enables mobile multimedia services such as video content distribution. |
| Data communication terminals |
Terminal designed solely for data communication. Responds to high-speed packet communication. |
| 4. Major application characteristics of FOMA service |
|
- Next-generation i-mode service
- Video phone service
- High-speed internet/intranet connection service
- Video content distribution service
- Multi-call service, enabling simultaneous use of voice communication and packet data communication
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| 5. Tariffs |
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| Service tariffs are now being studied. |
|
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Conceptual Mock-ups of FOMA Service Terminals (From left: Compact basic terminal, compact basic terminal, visual phone terminal, PDA visual phone terminal, FOMA card, data communication card-type terminal) |
| Attachment 3 |
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| NTT DoCoMo's Efforts and Activities for IMT-2000 |
| [1996] |
|
| October |
Succeeds in test transmission of 384kbps-2Mbps by W-CDMA technology |
|
| [1997] |
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| April |
Opens W-CDMA technology and solicits joint experiments worldwide |
| June |
Demonstrates W-CDMA transmission system at Asia Telecom '97 in Singapore |
| July |
Concludes MoU with PT Telekomunikasi Indonesia on cooperative promotion of W-CDMA |
| September |
Concludes MoU with Japan Telecom on cooperative promotion of W-CDMA |
| October |
Concludes MoU with Telecom Italia Mobile on cooperative promotion of W-CDMA |
| November |
Concludes MoU with Singapore Telecom Mobile & CWC on joint experiments of W-CDMA |
| November |
Demonstrates W-CDMA transmission system at P.T./Wireless Comm Beijing '97 |
| November |
Concludes MoU with Sonera in Finland on cooperative promotion of W-CDMA |
| November |
Holds a 3G Mobile Communication System Technology Meeting in Tokyo |
|
| [1998] |
|
| January |
Concludes MoU with Smart Communications in the Philippines on cooperative promotion of W-CDMA |
| January |
ETSI SMG Paris Conference adopts as an IMT-2000 wireless interface the W-CDMA-based system incorporating a part of TD-CDMA |
| March |
Concludes MoU with Telephone Organization of Thailand on cooperative promotion of W-CDMA |
| April |
Concludes MoU with MBNS Multimedia Technologies & Universiti Teknologi Malaysia on joint experiments of W-CDMA |
| July |
Concludes MoU with Telecom New Zealand on cooperative promotion of W-CDMA |
| October |
Begins outdoor system experiments of W-CDMA |
| November |
Concludes MoU with SmarTone Communications in Hong Kong on cooperative promotion of W-CDMA |
|
| [1999] |
|
| March |
Concludes MoUs with Telephone Organization of Thailand and NEC on joint experiments of W-CDMA |
| April |
Opens outdoors W-CDMA experiments in Tokyo |
| September |
Telecommunications Technology Council submits recommendations that it will adopt the two systems of W-CDMA and cdma2000 as IMT-2000 standards |
| October |
Establishes JIMM, a forum to promote mobile multimedia through such efforts as the development of a common platform and services based on next-generation wireless system, with eight leading wireless communications operators |
| November |
Opens joint experiments of W-CDMA with China Academy of Telecommunications Technology and Ericsson at P.T./Wireless Comm Beijing '99 |
|
| [2000] |
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| January |
Begins outdoor joint experiments of W-CDMA with SK Telecom in the suburbs of Seoul |
| June |
Obtains the approval of business license for IMT-2000 |
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