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Operating Data

The following is a general subscription and market data on our company.
The data will be updated at the dates described on each chart.

Subscriber Growth

Monthly		2011			2012
Monthly		Oct	Nov	Dec	Jan	Feb	Mar
Xi (in thousands)		482.2	648.9	1139.4	1460.5	1776.9	2225.0
FOMA * (in millions)		57.9	58.0	58.0	57.8	57.8	57.9
mova ** (in millions)		0.7	0.6	0.5	0.4	0.3	0.0
i-mode / sp-mode *** (in millions)		51.6	51.7	51.7	51.7	51.7	51.9
	i-mode	45.9	45.6	44.7	44.0	43.4	42.3

* Exceeded 50 million on June 11, 2009
** Service terminated on March 31, 2012.
*** The number of subscriptions is included in Cellular Subscriptions (FOMA + mova).

Subscriber Growth of FOMA & mova

Market share

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q
FY2010				FY2011
49.7%	49.3%	48.9%	48.5%	48.2%	47.9%	47.5%	-

Aggregate ARPU (Xi + FOMA + mova)

(yen/month/contract)

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q
FY2010				FY2011
5,190	5,200	5,130	4,760	4,960	4,970	4,880	4,680

MOU (Xi + FOMA + mova)

(minutes/month/contract)

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q
FY2010				FY2011
133	135	133	135	128	129	126	121

Churn Rates

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q
FY2010				FY2011
0.44%	0.49%	0.46%	0.48%	0.49%	0.50%	0.59%	0.82%

Posted on April 27, 2012

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