NTT DOCOMO at Mobile Asia Expo 2012
Presentations and images now uploaded
DOCOMO Exhibited at Mobile Asia Expo 2012
The booth presented various services offered by DOCOMO China, including platform solutions for e-commerce in the growing Chinese market. New technologies on display included cloud-based mobile services for real-time interpretation via mobile phones and easy-to-use auto text translation for emails and SNS. Smartphone sleeves equipped with sensors to measure body fat, weather conditions, breath alcohol concentration, etc., paving the way for new mobile services, were also displayed.

When
20-22 June 2012
Where
Shanghai New International Expo Centre (SNIEC), Shanghai, China
Contents (Last updated July 4, 2012)
Global Business
- Cross-Border Mobile NFC Services
- - Cross-border mobile NFC service (concept): Demonstration of envisioned NFC-based international roaming service between Japan and China for ticketing and mobile payments.
- Integrated mobile NFC services: NFC (FeliCa/Type A/Type B) roaming for Korea-to-Japan (April 2012), Japan-to-Korea (around end 2012) and ultimately all markets.
![]() |
Download Documents Cross-Border Mobile NFC Services [PDF:3.39MB] |
|---|
- Services from DOCOMO China
- - E-commerce support: One-stop support for multinational companies selling products online (both mobile and PC) in China.
- Hotel management solutions: Cloud-based HotSOS (hotel service optimization system) solutions incorporating automation and process improvement for increased efficiency and guest satisfaction.
![]() |
Download Documents HotSOS (Hotel Service Optimization System) [PDF:3.12MB] |
|---|---|
![]() |
Download Documents EC Support Services [PDF:3.28MB] |
![]() |
Download Documents DOCOMO China Mobile Groupware [PDF:2.04MB] |
New Technologies
- Cloud-based translator phone service
- Demonstration of real-time Japanese—Chinese interpretation of mobile phone conversations, a solution integrating the cloud with DOCOMO’s mobile network. (To read about the ongoing trial in Japan:http://www.nttdocomo.com/pr/2012/001590.html.)
![]() |
Download Documents Cloud-based Translator Phone [PDF:6.23MB] |
|---|
- Cloud-based text translation service
- Demonstration of text translation between Japanese and Chinese/English.
![]() |
Download Documents Cloud-based Text Translation Service [PDF:3.54MB] |
|---|
- Environmental sensor network
- Demonstration of nationwide network of sensors, fitted to base stations and other DOCOMO infrastructure in Japan, to collect environmental information, such as temperature, humidity and wind speed, for various services, such as a website that informs users about local pollen levels.
![]() |
Download Documents Environmental Sensor Network [PDF:2.69MB] |
|---|
- Smartphone sensor jackets
- Sensor-equipped phone sleeves
- Breath sensor jacket: Measures odors and alcohol concentration in breath
- Body fat sensor jacket: Measures body fat and muscle ratios
- Interchangeable jacket (weather sensor): Smartphone sleeves with detachable sensor that measures atmospheric pressure, temperature, humidity and UV. Sensor draws power from smartphone via NFC.
![]() |
Download Documents Sensor Jackets [PDF:3.10MB] |
|---|
- Ultra-quick-charge battery jacket
- Sleeve-type smartphone battery that recharges 10 times faster than normal lithium-ion battery.
![]() |
Download Documents Ultra-quick-charge Battery Jacket [PDF:2.38MB] |
|---|
Other
- Navigation solutions
- On-board solution turns tablets into mobile systems for car navigation, roadside assistance, insurance inquiries and more.
![]() |
Download Documents docomo DriveNet™ Service [PDF:3.96MB] |
|---|
- Location search and navigation
- Mobile solution using augmented-reality interface for searching restaurants, shops and other locations.
![]() |
Download Documents Carrier-level Service [PDF:2.70MB] |
|---|
- Mobile value-added services
- Demonstration of DOCOMO application for international markets that sends personalized push-based information (news, etc.) to the user’s standby screen.
![]() |
Download Documents Value-added Mobile Services [PDF:4.73MB] |
|---|
- Disaster preparedness
- DOCOMO’s rapid response to the Great East Japan Earthquake in 2011 and new measures for enhanced preparedness.
![]() |
Download Documents DOCOMO’s New Disaster Preparedness Measures [PDF:4.85MB] |
|---|
- Presentations by DOCOMO personnel
- - Cross-border mobile NFC services
- Global M2M platform
- Business partnerships in Japan
- DOCOMO China’s e-commerce solutions (Chinese only)
- DOCOMO China’s hotel management solutions
Posted on July 4, 2012.
NTT DOCOMO at Mobile World Congress 2013
From the latest exhibition
docomo Newsletter Mobility
Tapping the Data Communications Market
Operating Data
General subscription and market data
NTT DOCOMO Fact Book
Overview of NTT DOCOMO





































































